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28 by the Journal of Personality and Social Psychology adds colorliterally and figurativelyto the age-old question of what attracts men to women.Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women.They are a great way to meet multiple singles at once!Singles in Rochester can sign up for free, so get started with finding a match today!"In doing so, our findings confirm what many women have long suspected and claimed that men act like animals in the sexual realm.As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive." To quantify the red effect, the study looked at men's responses to photographs of women under a variety of color presentations.

One question asked: "Imagine that you are going on a date with this person and have 0 in your wallet.

When using chromatic colors like green and blue, the colors were precisely equated in saturation and brightness levels, explained Niesta.

"That way the test results could not be attributed to differences other than hue." In the final study, the shirt of the woman in the photograph, instead of the background, was digitally colored red or blue.

"It's only recently that psychologists and researchers in other disciplines have been looking closely and systematically at the relationship between color and behavior.

Much is known about color physics and color physiology, but very little about color psychology," said Elliot.

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